Creative Director

Back To The Bridge - Chelsea FC x Three UK

As stadiums around the world fell silent, fans were left desperate to get back to the atmosphere, emotion, and joy of a match day. And with the majority of the UK now in its second national lockdown due to the Covid-19 pandemic, the stands at the Bridge have been sadly empty of supporters since March as fans have to satisfy themselves with watching games at home on the television without the usual buzz of the matchday atmosphere in SW6.

However, for two lifelong season ticket holders who had dreamed of celebrating their 50th wedding anniversary with their fellow fans at The Bridge, we transported back to the magic of 3 pm on a Saturday.

Using cutting-edge immersive technologies and the power of connectivity, we turned a derelict London warehouse into a 360-degree recreation of Stamford Bridge.