A mental health initiative by Chelsea Football Club and Three UK that asks fans to ‘Support Someone Else’.

After an incredibly challenging year, it is more important than ever to take the time to reach out to our friends, family and loved ones throughout the festive period. The entire club, including the managers Frank Lampard and Emma Hayes, and the players, got behind this campaign. Made in collaboration with Three UK, it urges football fans to support each other at a time of year when loneliness, isolation and mental health issues are particularly prevalent.

Winner: ICAD Silver, ICAD Bronze